Rationale

Front Page -  On the flatplan of my front page i chose to have a main cental medium close up image of the main sell line so that people kew exactly what the main story of the magazine was. I used a three colour pallete of red, white and black to keep a recogniseable theme in the magazine throughout and to keep it simple and so that the magazine was also more clearer and familiar so my use of colours was consistant. I have used a barcode and date in the corner so that the magazine can be scanned and when the magazine was published for. I have also used a Skyline to Promote the Freshers Speciaal and give the magazine a limited edition feel as it is a specialised version of the magazine. I have also used many red bold side sell lines to show what other stories are featured within this issue they are mainly in a bold red colour to contrast with the red and black to stand out more. I have also used a bottom sell line with the simple titles of other stories within this issue.

Contents Page- My Contents page contains the same colour scheme as the front page to keep the familiarity and links to front page to keep the links and show that it is part of the same nagazine and keep the proffesionalism of the magazine. I have also used banners and tables to highlight side sell lines and show extras and features within this issue of the magazine. My contents page also features subscription details and offers to help intice the audience into buying further additions.  The side banner features all of the main and side stories as well as additional extras. The main sell line is in the centre of the page to draw the attention of the reader and it has a little taster of what the sell line is all about so they want to read on and find out more. There are also smaller side sell lines to show whatelse is in the magazine to attract people who are not neccesarily interested in the main sell line. The contents page is more organised with a relaxed clean cut approach so it doesn't seem cluttered so it is easy to read and understnad for the reader. The images used are all linked to the sell lines are positive to show the happy positive feeling of qe life.