Primary Target Audience research

• I conducted some primary audience research in order to: To find out what appeals to my target audience
• To discover any flaws or potential improvements that could be made to my magazine genre.
• To identify any gaps in the market and place a refreshing new twist on the genre

 

These are the chosen products that i conducted my research on these are the questions i asked my sample:

• Who do you think the target audience is of this magazine?
• What do you think the target audience is of this magazine and why?
• What could be done to Improve this magazine?
• Do you think the use of one main image that covers the whole front page of the magazine is effective?
• Would you open and read this magazine soley off the front page of this magazine?
• Is the contents page useful? Why?
• Do you think the simple use of the colour scheme is effective in the front cover?
• Do you think the use of a picture of one page and the use of text on the other page of a double page spread is effective and would it make you likely to read it?

From the research i did, with a selective sample from my target audience i found that:
The general consensus was that the magazines i used represented the younger target audience particularly between the ages of 16-25 and Q is of More of a mainstream target audience.. Also a key point which was brought forward was that the use of colour scheme was a major pull in trying to get the audience interested and focused on the magazine, as the use of colours is what the audience look at and the bright vibrant colours used in Q represents the artists being used and if i was to use dark and dull colours it wouldn't really appeal to and engage with the required target audience. Also consistency is necessary between the front cover and contents page and keeping an 'Eye Catching' display is crucial in making the magazine a success. The use of fonts is also important getting the right contrast between the colour of the text within the masthead and side headings in relation to the main image and theme of the magazine is important so that it looks professional, consistent and so that it will make the reader want to read the magazine. Keeping a simple structure to the magazine so that it doesn't look messy and un-organised is also important.

Below is a list of stylistic decisions ill make for my project following my audience feedback:

• Consistent colour schemes and layout
• Bright Vibrant Colours
• Contrasting Fonts
• Easy to understand and follow so it needs to be simplistic
• Imposing main image
• High eyeline on Main Image
• Imposing Main Sell line