Q is owned by Bauer media and this is what their audience profile is and who they target their magazine for to consume their products. Q's audience is composed of passionate, engaged and open minded music fans driven to continually discover new music - and to use this lust for discovery to influence their friends. The audience is split 75% male to 25% female and is affluent (with 68% ABC1). http://www.bauermedia.co.uk/Brands/Q/ Friday 20th January
This shows that Q magazine is a magazine which caters for a range of people both of class and gender. They are a music magazine who aim at the higher status and more educated audience as they aim for the ABC categories whom are people who tend to be in employment. They are a magazine which aim to please its current audience and attract further fans as it seeks to give exposure to new artists and bands and styles which are making it big.
Other magazines owned by Bauer media include Kerrang although this isn't my chosen genre of magazine i could use this to compare with Q. Kerrang's audience profile is Young, individually minded and passionate consumers, an audience defined by attitude, passion and loyalty. http://www.bauermedia.co.uk/Brands/Kerrang/ Friday 20th January
Kerrang is less of Mainstream magazine but more of a higher powered niche market magazine who focus on their specific field which is rock, and it closes itself off from other genres in which they don't represent so they are always going to be limited to the amount of people they attract unless they alter their target audience they will never really develop the way Q magazine has.
My Target audience would be similar to Q magazine as it gives my magazine more chance to expand and become more succesful. I would promote new music and give a fresh new feel to the music industry. My audience Profile is for people who are excited and engaged with music industry and are keen to experience the new experiences the music industry has to offer. My target audience would have an edge to it i would look to making the main genre of the magazine like dance and fresh music similar to example and calvin harris, so it would also feature like a dubstep type reference and audience, My magazine would be a feelgood uplifitng magazine.
The effect my research into other products will have on my product is that it will be aimed at 16-26 as this would tend to be the age range who would look into and follow the type of music magazine i am offering there would be no gender preference as that would limit the sales and chance of expansion my magazine would have. My music magazine will be made to suit a range of different music genres and not be a niche related magazine as it suit many different audiences as did Q. So my magazine will bare more resemblance to Q than kerrang as Q is a more mainstream open magazine. Bauer media should incorporate my magazine as it would give more exposure to new bands as well as an insight into how the music industry works. There would be no specific niche market to my magazine it would give most genres a similar amount of exposure to represent how all sides of the music industry are equal.
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